Claudia's ides: August 2009

Cake cutter

Posted in 11:49

My product is a cake cutter which aims to create more enriching experience in cutting the cake.It solves the problems of taking the slice into your plate with the cutter, cutting both big or small cakes and even providing an opportunity of sharing the happiness and enjoyable moment with your friends or lover by holding two handles and cutting toghter .

the target market

It is aimed at women coming into retirement about 60 to 70 years old, who have more time to spend with their family however they have less energy after a whole day housework.They cleaned up their house one week before the bithday party.They want to show their best to friends.Somehow they always feel exhausted by these tiny things.What they dreamed of is to find more comfortable , more easy and more pleasure way of holding the party and sharing the happiness with others.

Experience Enrichment

this cake cutter would be made of the hard PVC with lighter weight and lower cost.And This cutter is different from others for changing the angles .It is quite fun if you could cut about 180 degree's cake using one cutter.This cutter is also a combination of cutting the big or small cakes,which is more convient.Pulling-out the handle,the different pattern could make the user feel really fresh and more fun.

Looking back to my first idea, it has a huge change.No the gear bank .No crossing.

my first idea:

and this is my final one

peer comments:

1.Lam, Angela

2.Widjaja, Jennifer

3.Shao, LuFei (Vivian)

4.Xiao, RuYu (Julia)

5.Chen, Wawen (Sarah)

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Yves Behar: Creating objects that tell stories

Posted in 05:50

as the Yves Behar said ,keeping mind of value of the work we do ,we can change the value we work with even the world.

Though his experience, i have two conclusions.The first is that design is a really really hard work to do.As he mensioned, they spent four and a half year in the leaf light.There is no doubt that light is interesting,indicating and also functional. Also he must learned something useful in that period of time.My point is that every project could be perfect if we take it serious.

Another point : creating value is one of the responsibility we need to should as an designer.Frankly, the reason why we could be successful is that we bring value to user and the business. Using your product profit them not only in physically but also psycologically.And the way how can we do it is to touch the user.To feel what they feel about the previous products.And then we find the way to solve the problem.As the Mariano said in the class,we all have mistakes but somehow we can find a way to solve it.

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video-emotion design

Posted in 09:16

The selling point of good products can be separated into two parts ;the product itself and the shappiness when we use it.Sometime, we love its idea ,then , buying the things without hesitation.for these stuff , we even do not want to use it.However,we also feel satisfied by looking and touching it.
The great product can be a piece of art . It is wonderful to look at.For example, the Japanise knife is good balanced."It is so sharp but delight to use".
Well,as we know, the function is a important element to be a good product.As the knife, you could not to put the needle in the handle no matter how fantastic the needle is.When i was younger,i could not understand what the function present for.I did not pay any attention on the usage.After buying a lots of bad products as well as a group of complains, truly , i understood.
"Is that a good way to play pingpang?no.But is it fun?yes."it is a self-talking.But i m thinking a lot.Designer always find a easy way for people to entertain themselves,cell-phone game , Tv game,phone camera.It could looks like a great step :a lots of stuffs are different than it was, for instant, iphone,ipod,camera(some of them can be the mp3)...Also it means we enjoy our lives better.

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good design

Posted in 07:31

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Video Reflections---David Kelley:Human centred design

Posted in 00:52

In few decades , "human centred" has been mentioned in a group of the fileds such as estabilishing rules and building up equipment as well as making design. I feel confused about how to design by paying attention human activities before watching this video.

I love the part of PRADA DEFENITION OF DESIGN(NY).

Frankly,these fantastic design are so amazing and attractive.For some people, it is a trouble to find people helping them to choose the clothes .Don't worry! In that store ,you can pick up anyting you want and look them by the 3D view(more visually ).It means that easily know what it looks like in the back by using these high technologies. On the other hand, it might cost a lot of time to choose clothes.

In addition, the most interesting product is the liquid crystal of dressing room.Firstly,the room can be seen from outside.However , the whole wall turns to be dark if press the button.

Some of my friends talked to me about these kind of innovation which are not worthful, or probably too expensive.But I do not agree with them.Well, it might be not useful as you thought nowadays. Someday ,some of them could be priceless. For example, people were trying to fly in "GIZMO Documentary " in 1977.

This video is so important because it is not only in explaining what the "Human centred" is but also open our mind to see what is going on in other countries. Also, we need to remember we are the client no matter we are the designers or not.