Claudia's ides

Every object has a story if you know how to read it.

Before watching this video, I believed that the product should has their own fantastic and amazing features and this is the reason why they are good.But it is not isn't it?such as apple.everything seems not be designed.Thinking back of my childhood, for gardening champion , i thought that some of the competitors are really lucky to get those perfect plants from somewhere.How naive i was.

Talking about the nature of the product,On the one side,I would not want to stop my step for the artificial stuffs which looks lifeless and not attractive to me at all.On the other side, I am eager for designing something amazing that it is unique and artificial.yes,even me would not buy those artificial products how can i expect other consumers to buy them.

In addition,My dad told me that when you read a book and you need to research more at first and at the end find out the key point.I think i just understand the first part of this sentence. Everything is hard when you do the design.In the beginning,you need to do a lots of research.But i never think about the last part of this sentence how to find the key of your design.I thought that we design a products we add what it needs.It is pretty enough though.How come we look at what we design saying ok i don't want this part ,take it off no matter how many effort i put on this part.I tried to add everything which i think it is worth to the product.And i just can not delete even single part of them.of course, i would not think about delete then.This might make me feel better but might not to products.It needs courage that designer are willing to delete part of their efforts. no matter how many days they are designed for this single part.However,this might be the difference between the well-known designers and the unknown designer..

And the most interesting things in this video is ,every designer has a remarkable memory about the specific product.Did i have one?Not really.I did not care about the products before and quite satisfied what the products are.I was happy with everything in my life even they are so normal.It is ok to be a normal person but not to be a designer.To be a designer, you need pay more attention about lacking system,the problem exist and analyse people which could be also important.Once you understand the problem or opportunity is, you can find a good way to solve this problem.

When i was in teenage, I heard a discussion bewteen my parents of whether they are going to buy an electronical car or not.Mum refused to buy it because: "it is a new technology and you will not know if it is dependable" .From that period of time, I just insist to believe that it was the first time that electronical cars were faced to the public.But obviously it is not the truth which we heard from the video.

More, It is really impressive that electrical car exsisted in the different period of times.On the one side, It must have enough reasons of why the electronic car is been designed.Otherwise,there were no market and designers were not even think about to design it.To some extent, It indicates the significance of the electric car itself,.On the other side,the death of electronic car would happened by reasons.If we could not find theses certain reasons out of which caused the failure.Then,It will not be successful even we design a new electronic car again.

After watching this documentory,I keep thinking about "who killed the electric car".YES,the car company,oil company,consumer,government etc might be guilty,Car company care more about what they earned rather than shoulder the responsiblity of making a better environment.Oil companys are afraid of the development of the electric car for taking off their market share away.Instead of doing nothing,they decided to kill this protencial competitor.

But how about the reason why they do it?

Firstly, It is the profit of which everyone expect to gain after buying,selling,or using the product(the electric car).For electric car,it is a kind of big challenge compared with petrol cars.Because for designing an electric car, you need to design a totally new supporting system to it such as the recharge station in the public and how cars can fixed when it is brocken.I think that the car company they might have less preparation about how this product cycle works and what the problem they might have.

Secondly,it is the energy-based society.Nowadays,the whole society relys on the nature-resources so much.All most every family have their own cars.Of course, the car need petrol to be operated.Furthermore,we become more vulnerable facing to these nature-resources providers.Taking this electronic car as an example.The electric broke this kind of game rule.Even a lots of people support,the rules would not be changed by this single product.So I am thinking if every designer get involved about this kind of environment-friendly design,Then in the end,We will not need this kind of rules anymore.Further,It might encourage people to do design more sustainable products.