Cake cutter

My product is a cake cutter which aims to create more enriching experience in cutting the cake.It solves the problems of taking the slice into your plate with the cutter, cutting both big or small cakes and even providing an opportunity of sharing the happiness and enjoyable moment with your friends or lover by holding two handles and cutting toghter .


the target market



It is aimed at women coming into retirement about 60 to 70 years old, who have more time to spend with their family however they have less energy after a whole day housework.They cleaned up their house one week before the bithday party.They want to show their best to friends.Somehow they always feel exhausted by these tiny things.What they dreamed of is to find more comfortable , more easy and more pleasure way of holding the party and sharing the happiness with others.


Experience Enrichment
this cake cutter would be made of the hard PVC with lighter weight and lower cost.And This cutter is different from others for changing the angles .It is quite fun if you could cut about 180 degree's cake using one cutter.This cutter is also a combination of cutting the big or small cakes,which is more convient.Pulling-out the handle,the different pattern could make the user feel really fresh and more fun.

Looking back to my first idea, it has a huge change.No the gear bank .No crossing.



my first idea:



and this is my final one


peer comments:

1.Lam, Angela

2.Widjaja, Jennifer

3.Shao, LuFei (Vivian)

4.Xiao, RuYu (Julia)

5.Chen, Wawen (Sarah)

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5 Response to "Cake cutter"

  1. Jennifer Widjaja says:
    2 September 2009 at 10:56

    I really thought your idea was a good one, very original, and it would be very useful. Although I'm not quite sure if it's emotional. It's just a tool to cut the cake anyways, so you didn't have to make it as complicated as your model. Your model is quite heavy and dangerous I have to say. It will be hard to cut the cake, because you're wasting energy and concentrating on holding the cutter, rather than on cutting the cake..? If it was much simpler, it would be much nicer.

  2. Angela Lam says:
    3 September 2009 at 17:40

    I like the idea of your cake cutter, it's really useful. But i think your real product shouldnt be as heavy as your model, especially when your target market is 60-70 years old women.

  3. Lufei(vivian) Shao says:
    10 September 2009 at 05:50

    This is really a unique and original idea.I never come across this type of idea or product outside in the market before. This is going to make cutting the cake a lot more easier and make the birthday person more relax when cutting the cake. But I think that the length and width of the cutter shall be consider carefully as to suit the general majority. Also, the product can also use to target all range of customer because this is such a really good idea that will help to leap a giant step in the history of cake-cutting tool and it is suitable for all age also as it make cutting cake easy.

  4. Fanru Wang says:
    12 September 2009 at 02:29

    You have really cute idea. I think it is a good tool with high practicality. From your poster I can see the cutter is easier for people to use. But I think if you only use your cutter to cut cake will be waste. You can also think about other purpose.

  5. Susanna Li says:
    25 October 2009 at 20:30

    This is very interesting design. i like the idea of the cake cutter is very useful. but as i know that your target market is an senior people i don't think this design very suitable for them because they are too old and can't easily to hold the cutter, maybe you can change your target market to young age people which will be better.

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