Richard Seymour + Dick Powell: Designing dream machines

The most interesting part of this vedio is the design process of the scooter (suited to conditions in India).Richard Seymour and Dick Powell looked back to the India culture,its life and physical needs.By considering many aspect, they've got their final product.The reason why they did the research is trying to find the idea which is exciting enough to its target market.The ability of finding this sort ideas must be the basic element of how to be a succeed designer.

Another part inspired me a lot is the X factor,"the initial impact the products has upon the comsumer when it is first seen.The way we should learn to our product is how to catch the eye sight of the client.
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